The best time to start something is now. So said a wise man. Probably. It may have been more like ‘there is no time like the present’. Either way, it is pertinent advice. So I have decided to accelerate a new entreprise (that has been brewing for a while) in a time of unprecedented turmoil and anxiety and double down my efforts of developing a greetings card company - a process I expect to take a year for commercial readiness.

I conceived this project a while ago but as with side-projects the development was slow, with priority given to my day job (for a nationwide photographic company). I have however been furloughed during this crisis so I have time to devote to this.

A really high quality matt finish print on very slightly textured card stock.

In all honesty I already have the foundations; I have spent 20 years taking photographs that are clamouring to be seen and have spent a lot of time exploring my archives for suitable material, deciding which images would / may work as cards and then editing them down and down. I have researched printers, found one with good ideals, high production values and beautiful papers and had some samples printed. I will soon have an expanded trial printed. The ones I think work best are the most simple; they are quickly absorbed and should stand out in a card stand. The range is (and will expand as) a collection of landscapes, cityscapes, flora and fauna and an uncategorisable collection of what I call amuse-yeux. These are moments of subjects, light, amusements that resonate and make interesting or unusual pictures. Importantly I think people like them, will buy them, send them and share them.